Part-exchange your watch in
London

1. Choose your target piece. Pick from our in-stock collection at 69 Hatton Garden — see what's available to buy from us — or commission us to source a specific reference.

2. Send your current watch. Brand, model, reference, year, condition and photos on WhatsApp. We'll come back with a trade value as soon as we can.

3. Confirm the swap. Visit the showroom — walk-ins welcome, or plan your visit — or arrange insured postage. The difference (either way) is settled by bank transfer.

4. Walk out wearing the new piece. All paperwork, authentication and any warranty handled by us.

A part-exchange is usually the most tax- and time-efficient way to upgrade a luxury watch. You skip the auction wait, the dealer-to-dealer cash spread and the risk of carrying a high-value piece while the next one ships.

Because part-exchange deals are net transactions, dealers typically pay a higher trade value than a straight cash buy-back — you capture more of the upgrade in your new watch. If you'd rather sell outright for cash, see our sell my watch page instead.

Most clients trade up — moving from a Datejust to a Daytona, a Royal Oak to a Nautilus, a Cartier Santos to a Patek Calatrava. Some trade laterally to refresh a collection. Some trade down and pocket the difference. All three flows are welcome.

Multi-watch trades are also possible. Bundle two or three pieces against a higher-value reference and the maths often works in your favour. Gold, jewellery or bullion can also form part of a deal — see our sell hub for the full range of what we take in.